How to write up a bid for a commercial contract

How bland

How narrow

You’re fired!

Gosh, I love the animated Spider-Man series, the movies, heck I even love the toys, but that has NOTHING to do with today’s topic: how to write a bid for a contract.

And it doesn’t matter whether it’s a federal, public institution or a large company providing the bid the processes are all the same. If you take note in our previous “federal bidding” article, we’ve discussed some key Specifics in turning in that bid. Today we’ll cover other details that are important for all types of contracts.

Brace yourself, as soon as you notice the “call for bids”, “request for bids”, or “announcement for bids” you’ll place yourself on the right track to win.


Our tips will give you the stepping stones to get you moving forward.

The video below, and our brief outline will further aid you in this process – take the time to listen and read for the next two hours and be 10 steps ahead of everyone else.

I’ve previously mentioned that you’ll want to be clear and concise when placing a bid. Being brief and straight to the point is still a good policy to follow. Now, what I will add on to that is that you’ll also want to emphasize your skills and abilities to match, or exceed their requirements. Yes, you’ll want to repeat that you know your stuff, and if you keep on reading I’ll add on how to command a higher price all while doing so.

The reason you want to highlight your strengths though and give the highest impression imaginable is to separate yourself from the competition entirely, and you need to be the only one that has the sole focus and attention. Again, adding the value by giving them a higher standard of living is the best way to do this.

So, after you get your bids to become value packed, life-enhancing and focused on you, you’ll also need to obliterate their problems completely. Yes, the focus now begins on how you will solve their problems, deliver on what you’ll say, and do it with a bang. What do I mean by “bang”? Well, with concise and precise detail you’ll want to address what parts of your operation will solve key specifics of the requester’s challenges.

If for example, the requester needs email marketing along with a list building plan you’ll need to address how you’ve built email lists before. It’s helpful to include the types of funnels you’ve created, and how over a 30-day period you’ve proven to convert leads into clients by more than 30%. Give details in short bursts and you’ll be fine. I recommend hiring a professional if this is your first time getting into this field.

Next up, show them the money! The money shot is crucial, but backing up the money shot is the value you provide the business. Listen, my friend, if you sell by price alone you become a commodity, and what do we do with commodities? We set them aside! So, don’t think about anything else than just adding pure value, and how you can outrank everyone else in the marketplace.

Key ways to do this are: creating new opportunities, raising their quality of life, making tasks short and simplified, ease of use, and push button style work. If you can figure how to do these key components and deliver on them, you’re well on your way to separating the wheat from the chaff, and creating a killer client base.

Incidentally, you’ll also be able to raise your prices. :-)

Lastly, you’ll also want to include legal information. Are there parts you want to keep from the public? Be sure to include this in your bid. However, the most resourceful way to keep your bid perfectly legal is to HIRE a competent attorney that is highly knowledgeable.

With this, you’ll have a bid worth looking at, and who knows, you may even land one before you know it.

Our Top “Must Have” Skills to Land a Federal Contract

So you want to take on a federal bid don’t ya?

The good news is this: it takes the same amount of time, energy, and ability to catch a federal bid versus a small contractor bid. The best part is that a federal bid will typically pay you more.

But, if you want to swim with the Sharks and eat with large whales you’ll have to know how to submit your bid properly, courteously, and with precise accuracy. You’ll have to keep your proposal neat, clean, highly organized, and grammatically correct. You’ll also have to have specific skills to meet, or at least know someone else that has those skills. Let’s get started, shall we?

This one is important. Make sure you read the bid thoroughly. The bid should be able to supply you with everything that you need, but in the case that it doesn’t contact the creator to request the specific information. If you don’t understand the bid be sure to call the reviewer for clarification. Every little nook and cranny must be thoroughly understood unless you like the risk of losing the bid all entirely.

Here’s a good example of what we’re talking about (watch full video before continuing):

Can you match what the bid requests?

Can you exceed what they request in any way?

Are you prepared for any disastrous, or misfortune that can arise?

What extra ‘value’ can you put on the table?

All these things matter when crafting your proposal.

I remember a time in my earlier years when I would place bids for federal accounts. I had previously built up bad habits that led me down this rabbit hole pattern in which I would submit most of my important work extremely late at school. It followed me all throughout the university level, and, unfortunately, it caused me many heated debates.

Let’s just say this habit was not useful for me in my adult career, and would often forget a thing or two because of my late submission habits.

In order to break it I had to change what I was doing, so I could get a different result. So, what I did was I would prepare, prepare, and store. I prepared my items with meticulous detail, make sure I had everything I needed and stored it in a safe and secure place. The thing that saved me was the fact that I would have all my material ready one week prior to presenting the bid.

That’s the game changer, and I suggest you apply it immediately if you’re already not doing it.

Next up, what you also want to do when writing out your bid is to be clear and concise. Be brief, straight to the point, and like I always like to say, “Straight killer, no filter.”

That’s what your proposal needs to look like for maximum impact. Remember, you’re writing to someone that has to look through several other bids, and you need to get your point across pronto! Be sure you get someone to write in an active voice and have two, three, or even four people proofread it at least twice – it’s worth the effort.

Make sure your charts (if you have any) are clear, easy to read and do not detract from the bid. If they are overly graphic, they may detract from the overall value of what you want to accomplish. Make sure that your credentials are in order and verifiable in order to fulfill the requirements of the bid.

Lastly, submit ALL of your materials on time. Be sure to check with the contracting recipient to verify that they’ve received everything, and you will be on your way to success shortly, hopefully. :-)